Digital Marketing in India: Emerging Trends and Challenges

Abstract

Marketing is at the core of all business activities. The Digital marketing is a diverse marketing platform used by most of the business for marketing all types of products and services.Digital marketing is a broad term which refers to the promotion of products or brands via one or more forms of electronic media. For instance, advertising mediums that might be used as part of the digital marketing strategy of a business could include publicity efforts made via the Internet, social media, mobile phones and electronic billboards, along with digital, television and radio channels. Digital marketing, alias online or Internet marketing, involves the use of interactive, virtual spaces for the sake of promoting and selling goods and services. Internet-based communication had improved the major economic sectors including marketing. Being cost-effective, flexible, and fast and enjoying an on exceptional global reach, digital marketing has brought about different businesses absurd gains. Tendency of increasingly local search and people's habit of searching on the Digital tools has been leading to developing an innovative digital marketing in the present era.This new technique embroils its special disadvantages, e.g. lack of personal contact, security and privacy, etc. which should be taken account for.Information technology has malformed the way people work.