Digital Consumers' Shopping Trends in India: A Review

Abstract

Online shopping in initial stage was aeasy medium for shopping with less options. The shoppers can just place an order and receive the product at their doorstep by Credit card or debit card purchase and Cash on  delivery. But, in most recent years this field has been upgraded to a great extent and hence ensnared many customers. Today, the Android mobile technology and User friendly Online Shopping Mobile applications with Artificial Intelligence of tracking the Customers search history and making customised recommendations, bulky online stores with new fashion, easy payment methods (i.e. secure pay online via gateways like Google Pay or cash-on-delivery), no bound on quantity & quality, one can choose the items based on size, colour, price, etc. Even though being a developing country, India has shown a notable increase in the ecommerce industry in the last few years, thereby hitting the market with a bang. High Speed unlimited Internet Connections, Mobile Shopping Applications, a hassle free shopping environment and high levels of Net savingsenabled more and more Indians shopping online. The Online Marketing Companies shouldincorporate strategies to reduce consumers' obstacles by making purchase websites easier to navigate, and introducing Internet kiosk, computers and other aids in stores which makes easy for a layman to go for online purchasing. The goal is not to convert all shoppers to online purchasing, but to show them it's an option. In addition to above, efforts need to be taken to educate the online buyers on the steps that need to be undertaken while making an online purchase. Moreover, the feedback of an online buyer should be captured to identify flaws in service delivery. This can be done through online communities and blogs that serve as advertising and marketing tools and a source of feedback for enterprises. It will be a challenge for E-marketers to convert low frequency online buyers into regular buyers through successful website design and by addressing concerns about reliable performance. Thus, the online retailing raises more issues than the benefits it currently offers. The quality of products offered online and procedures for service delivery are yet to be standardized.