Meta-Analysis the Antecedents of E-Tourism in Iran

Abstract

In today's societies, the tourism industry is often regarded as one of the most important sectors of the economy, and within this industry, e-tourism with having diverse characteristics and potentials has a unique place in the development of the societies. In this way, This study has been done with using meta-analysis method and with the aim of quantitatively combining the results of researches about the affecting factors  on e-tourism in Iran by using comprehensive meta-analysis software (CMA) for data analysis. In this study were identified 32 different independent variables from the 21 selected studies. The results of this meta-analysis show that variables such as social and virtual networks, political factors, tourist satisfaction, infrastructure and IT factors, software factors, technology adoption, innovation diffusion, trust, organizational factors, quality of services, social factors, website capability And blogs, information quality and information systems, e-readiness and website familiarity, operational reach and support, motivation, strategic decision making, perceived usefulness, relative advantage and price, privacy and security, brand power, shopping experience Internet and advertising have had the greatest impact on e-tourism in Iran.