Combined K-Hierarchy Clustering to know the Buying Pattern of Customer and Provide Them with Freebies by Online Site for Future Shopping

Abstract

The focus is on buying pattern of the customer based on the discount and its related quantity. Data is available in unsupervised form as the online data being received is not linear. The data has to be put in different chunks, it is not possible as the data has to be analysed, hence this is the gap. The solution is to form clusters first so as to segregate the data that is being received for which the following questions need to be answered What is the kind of data being received? Is the buying pattern related to the discount being offered for a particular quantity or viz. The cluster are formed using K-means cluster and Hierarchical cluster, this is then compared with proposed algorithm explained in the paper.