Adoption of E-Commerce in Small Business A Paradigm Shifts: An Empirical Analysis

Abstract

In the present study we analyze the business merchants’ perception towards adoption of technology such as e-commerce for better productivity in small business. The considered constructs are adopted from Technology adoption model (TAM). A total sample of 800 business merchants’ from the Guntur district are collected through simple random technique and out of which survey respondents irregular responses are eliminated finally 756 samples are determined for statistical analysis. Chi-square test was performed to determine the association between perceptions and model constructs. Results are reported and discussions are made as per the results and in correlation between results and previous literature and finally, suggestions and future indication for extension of the study are proposed.