A Study on the Perceived Usefulness of Debit and Credit Cards – Am Empirical Analysis

Authors

  • Dr. Ch. Hymavathi
  • Dr. O. Ravi Sankar

Abstract

The present research paper is intended to address the various reason which effects the usage of debit and credit cards and their usefulness in India. The researcher identified that the factors such as ease of use, relative advantage, social influence and perceived risk are influencing the perceived usefulness. The study considered 120 respondents as the sample subjects. The collected has been analyzed by using correlation and regression analysis. The detailed analysis and the conclusion are provided in the paper.

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Published

2019-12-06

Issue

Section

Articles