Psychological Factors Affecting Consumer’s Adoption of Health Apps for Enhanced Healthcare Management

Abstract

The broad assortment of health apps available are soon using up space on the covers of every smartphone owner. This study aims to identify the factors responsible for consumers’ adoption of health apps which involved a questionnaire based survey among the consumers of health apps. A stepwise regression analysis in SPSS software identified Perceived Usefulness and Perceived Benefits to be the most important factors for consumers’ adoption of health apps.It proposes that consumers will not use health apps till they feel the need to utilize them for better health management.This survey gives important managerial implications for health app developers and managers in creating better marketing efforts for increased usage of their apps.