Post Purchase Behaviour on Purchase Intentions through Social Media

Authors

  • G. Kanagavalli
  • U. Arumugam
  • R. Vijayalakshmi
  • G. Lingavel

Abstract

The aim of the study purchase decision intensions through social media. Social media create new platform of the world. The function of the learn post purchase behaviors of purchasing the social media. The major objectives of the study to examine the post purchase behaviors of purchasing intensions through social media. The research study is both descriptive and analytical in nature. The research study is primary data. A preparedsurvey method used as tool for data collection from the sample respondents. The convenient sampling has been used for the data collection. The sample size is 266 respondents. The major finding of the study social media is one of the important lives of human being. Today Indian context social media is useful to all people. Social media create more benefit of the human life. Social media create more opportunity and challenges of the people. Now a days India is developing countries for social media.

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Published

2020-01-30

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Section

Articles