Effects of Social Media on Students’ Collaborative Learning Using Technology Acceptance Model

Authors

  • K. Ramprathap
  • M. Ramesh Kanna

Abstract

The students use social media sites for various purposes such as for communication, sharing their knowledge, ideas, thoughts and connect with the people those who are under his/her circle.  The goal of the present research is to examine the adaptation of social media in academic to develop collaborative learning in students’ of higher education.  Technology Acceptance Model (TAM) is utilized to explore the effect of characteristics of the students on actual use of social media networking sites. The research was undertaken in Viruthunagar district, Tamil Nadu with the sample size of 150 students who are using social media sites. Data collected from a survey through questionnaire which is later evaluated by using AMOS (Analysis Moment Structure) software to validate the conceptual framework. The study finding shows that the TAM factors impact has occurred indirectly through its “Perceived easy to use” and “Perceived Usefulness” and is directly effects on “Attitude”. Students’ attitude has changed into intention to utilize social media. And the motive is positively effects on the students’ collaborative learning.

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Published

2020-01-29

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Section

Articles