Decision-Making Framework using Interpretive Structural Modeling (Ism) and Analytic Hierarchy Process (Ahp) Methods: Millennials & Sustainable Consumption

Abstract

The growing population and income of consumers have led to increased consumption activities across the world. The growing consumption requires more extraction of resources and putting pressure on already strained resources. Further, human activities are harming the environment. The high extraction of resources and consumption activities require more judicious use and choices of goods.  The present study attempts to identify the enablers of sustainable consumption and prioritize them using Interpretive Structural Modeling(ISM) Approach. This further established pairwise relationships among enablers. The findings of the study would help policymakers to frame strategies to encourage sustainable consumption practices among consumers.