Analysing the Impact of Corporate Social Responsibility Approaches among the College Students - A Benchmark for Sustainable Development

Abstract

Business is a corporation or a system where the goods and services are sold for money. It also involves an activity that meets the needs and desires of the community as well. In this respect, CSR is not simply a part of activity for the new global corporation but is also increasingly a feature of new era of governance. In order to carry the study about CSR, the researcher believes that a both public and private college is needed for our country to become fully a developed one. Thus, to the best knowledge of the researcher it is necessary to have an in depth study on various approaches of CSR activities among the college students. Convenient sampling method has been chosen for data collection with 308 sample respondents from all over India. Frequencies were used to analyze the demographic profile. Correlation has been used to analyze the relationship between the approaches and the demographic profile and implementation. Structural equationalmodeling (SEM) has been framed to know the influence of various factors with the sustainable development. The cronbach’s alpha Reliability statistics found out .932 of the total variables reliability. Inter consistency between the variables were also performed. The correlation shows that there is a significant relationship between demographic variables and the CSR approaches and implementation. The model clearly explains relationship between economic, legal, ethical philanthropic approaches of CSR and implementation of CSR practices towards sustainable development. Further model explains that there is a positive and significant relationship exists among the approaches of CSR and implementation of CSR practices towards sustainable development. This study lays a platform and provides a proper understanding between the college students and the surrounding community for its overall growth through its performance of sustainable activities among themselves.