Impact of Investors’ Attitude towards Investments

Authors

  • E. Anand Kumar
  • S. Ramar
  • P. Prema

Abstract

The study based on primary data of investors’ attitudes towards investments was made to gain a deeper understanding of the investors’ attitudes, the factors influencing the investment decisions, risk assessment and attitudes towards investment. The study shows that majority of the influencer in investment decisions are family and relatives. “Less Risk” and “Large family income” are the important top ranking factor that influences you in investment decision. The very next influences you in investment decision factor that is “Higher savings”. “Fixed Deposits” and “Post Office Savings” are the top ranked preference of investments factor. “Chit Funds” and “Insurance Policies” is the most important expectation of your investment factor with a high mean value. “Institutional Investments” and “Gold / Silver” are the top ranked awareness level factor. “Political interference” and “More Legal Formalities” are considered as the most important problems factor in risk assessment.  “Insurance Policies” and “Post Office Savings” is the top ranked risk perception factor. “Institutional Investments” and “Post Office Savings” is the most important factor of risk assessment. “Insurance Policies” and “Fixed Deposits” are the important factor for selection of various investment. “I can tolerate the investment risk” and “I prefer low risk investment with a known yield as opposed to an investment with more risk” is the top ranked risk attitudes factor.

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Published

2020-01-29

Issue

Section

Articles