Transformation in Business Practice with Reference to Store Environment in Textile Chain Stores on Customer Perspective

Abstract

In present competitive world, every business concern is trying to earn optimum profit through their satisfied customers. Modern marketing gives emphasize to customer satisfaction. Retaining customer base by each and every retail shop that introducing new business strategies to attract customers in the current market condition retain the customers is difficult one in the respective business. Retail shops are bringing in new products, introducing innovation in services and the store environment to satisfy customers. Nowadays customers are expecting good shopping experience, to fulfill the customer expectations, every retail shop has to provide attention to salesman behavior, store environment and value-added services in shops. The chain storesare retail stores with more than one branch that focuses on specific product categories. The product offered in different varieties and different models with specialized service. Textile shops are having consistency business all the days. Current period textile shops offer a large number of collections and good shopping experience to the customers with the help of their location and store layout, store design and overall store environment.