Marketing Strategies in Promoting Medical Tourism in India

Abstract

India is viewed as among the worldwide pioneers in the restorative the travel industry showcase which has developed quickly in later a long time yet confronting a high challenge from other neighbouring nations like, Thailand and Singapore. This article is planned to feature the possibilities of Medical Tourism in India and endeavors to show the use of 7Ps of advertising blend in advancing the medicinal the travel industry in India. The utilization of the advertising blend in Medical showcasing could get India to the best position the Medical Tourism Market of the world. India right now has around 18% of the worldwide therapeutic the travel industry showcase with a normal 2, 00,000 global patients footfall consistently for restorative care including medical procedures yielding normal income of USD 15,000/ - per medicinal visitor. In this way a compelling medicinal promoting technique can catch the consideration of the universal patients towards other enhanced restorative techniques like Ayurveda medicines, Yoga, Fertility, Addiction and Recovery, Dentistry and so on alongside its current notoriety in the fields of Orthopedics and Cardiology. It is because of absence of compelling showcasing system, poor interest in wellbeing foundation and arrangement choice with respect to the Govt. making dangers to the Indian Medical The travel industry division in ruling the other market players of the worldwide medicinal the travel industry showcase.