Substantial Interest of Business Intelligence: An Implementation Approach for used in Practice

Abstract

The term business intelligence is the process to grab new ideas and present methodologies which helps to get new process of cost cutting, business profit and automation of business. The business intelligence use automated tools to analyze business and its progress. Compare business strategies like marketing, digital marketing, and other publicity methods with competitors strategies and found new business opportunities. In this research it is studied that how much business intelligence is important for the growth of business. The best example of business intelligence based system is the electronics comers business such as Amazon, eBay etc. Amazon is regularly updating itself by the time and Amazon is totally dependent on the business intelligence tools such as record consumers behaviors, regularly keep watch on latest trends on market, focus on affiliated and interest based marketing. So that the customer will see the advertisement on other websites based on the searches he performed in past on other shopping websites. It may lead get more business opportunities. For sellers the Amazon also provides many tools such as price comparison of product with competitors same product, suggest the trendy items and guide sellers for the betterment of business.