The Diffusion Connection between Media, Gender and Power in Rural India


  • Ranu Tomar


This research paper looks at the fragmented ties among connectivity and control by analyzing how smartphone use has helped to make sexual power in rural India. It is predicated on ethnographic field research on mobile telephone use, which was carried out regularly in the town of Janta in West Bengal, India and compares it with previous work in the field in Janta before anyone had any telephone system. While new political strategies weakened women's engagement in the community, mobile phones rendered conceivable different types of women's agency, helping to recognize the sudden flexibility and the role of digital media in economics and politics. Press and gender apply to press-genre interactions and how gender in entertainment outlets is portrayed. These operating systems are not restricted to movies, radio, TV, publicity, social media and video games. Interventions and infrastructure actively promote equality between men and women and to strengthen empowerment of women in the media and media sector. This paper discusses the diffusion connection between media, gender and power.