A Comparative Study on Customer Satisfaction towards Online and Traditional Shopping With Special Reference to Coimbatore City

Authors

  • S. Devi Kalyani
  • T. Harini Nivetha
  • R. Nancy Merlin

Abstract

Online shopping is rising very fast in latest years. Now a days, the web dominance the attention of retail market. Millions and millions of people save online and perhaps the acquisition of  product from normal market is persevering with given that years. Many of them used to purchase offline so as to study the product and maintain the possession of the product just after the price for the product. In economically the consumer purchase the product through online. At present online users are increased rapidly . Today the customers expect good quality, low rate brand loyalty, and the fullest satisfaction of the product. Some of the customers used to Purchase on line , some for offline purchasing and many of them go for both kind of shopping. Any how, online purchasing is easier for the people and mush less price than the offline shopping. The people they have to decide which can suit for them to fulfill their needs. The current buying behavior is also studied by the researcher to know about their buying behavior. Moreover many of them used to purchase online shopping as a hobby. This study has made to understand which buying component influenced consumer greater to purchase and also find out which one give more trouble during the time of purchasing.

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Published

2020-01-22

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Section

Articles