A Study on Consumer Perception towards Internet as a Marketing Tool

Authors

  • N. A. Ancy Simi
  • J. Sowdhasri
  • P. Devakumar

Abstract

 In this biosphere of digitalization, internet marketing is a trend that is sweeping across the entire world. The tendency of internet promotion is growing gradually with the concept of internet advertising that is turning into an essential platform of internet publicising along with the automated gadgets like the cardinal billboards, portable, tablets and smart phones, gaming, supports, and many such gadgets that help in cardinal marketing. Internet with its advanced digital promotion has created a position in online stores competing with the straight stores showing the power of online advertising. The training analyzes how internet has brought in a grouping cardinal and online advertising strategies to flourish and make it large in the numerical marketing division. The education also deliberates how internet has had a giant achievement in the online marketing part as they carried in fresh insights into the digital advertising field. An organised survey with rating scales is used to collect the primary data covering 100 samples. Secondary data is also used for the study. Sampling techniques adopted for the study is simple random sampling. Weighted Average method and chi square test are the tools used for the analysis. Digitalized advertising is going to be the highest on the program of many venders, and they strengthen to be looking for advanced ways to market online, shrink cost per lead, rise click – through – taxes and adaptation rates, and realise what’s warm in digital advertising.

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Published

2020-01-22

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Section

Articles