An Empirical Outlook of “E-Tailing Products” Pricing Strategies

Abstract

In the current scenario the electronic mode of trading is accelerating vividly. This success is a dependent component which lean on the social scenario opted in the present trends. The Intermediaries who take part in the process of merchandising a product or information to stimulate the decisions taken by the customers for their personal consumption. This consumption has become universally adopted trend that provides the better chance to receive the perceived experience in the form of feedback through Wide area network. Price of a product/services/goods and commodity is given more importance in case of purchase or sales. Consequently for this reason pricing strategy plays a key role, where it is not concentrated a lot. Attaining success of a business are determined according to the fixation of price for the commodities dealt with.  This fixation of pricing is done in the pricing point. This paper discus vividly about the evolution of e-tailing and its impact of strategies adopted in pricing policy towards the customers.