An Empirical Study on Young Pilgrimage Tourists’ Satisfaction with Special Focus on the Golden Temple, Vellore

Abstract

In this paper, the researcher aims to throw light on diverse proportions which turn as a matter fact for the satisfaction of pilgrims about the destined centre. The concept of pilgrimage is often associated with religion and holiness. It is an expedition with an organised purpose. It has some great moral implication. To particularise it is a trip to a holy place or shrine which is of great value, faith and belief to an individual. But on the longer-range these travels accommodate various issues in Tourism. The arrival of tourists has a pivotal role in the economy of that locality. The arrival of tourists’ differs from time to time in a year. Tamil Nadu Tourism report clearly shows the difference in the arrival of domestic pilgrims in the year 2018.14, 16,675 tourists visited Tamilnadu between January and December and it increased as 26, 98,936 in the month of Dec’18. Pilgrims prefer the month of December, probably to combine relaxation, worship, enjoyment, get to gather, cultural exploration and satisfaction. 

Concerning the satisfaction of pilgrims, pilgrim centres try to attract and satisfy pilgrims by providing more amenities and facilities. Those centres support the pilgrims to explore the environment, economic, and socio-cultural behaviour of the people who are living in and around the pilgrim centres. In some cases, the pilgrims are not satisfied with the available facilities. This empirical survey thus aims to concentrate on the problems connected with facilities and satisfaction of pilgrim tourists, especially youngsters who visit the golden temple, which is located near to Vellore city, Tamil Nadu, India. The findings of the survey reveal that the influencing factor for young pilgrims is the ease of transportation, food and beverages quality. One way ANOVAs result also proves that there is a statistically significant relationship between the gender and availability of goods and cultural experience among young pilgrims in the Vellore city.