Influence of Digital Innovations in Banking Factors on Consumers of Banks


  • Ms. Sandeep Kaur, Ms. Pardeep Kaur


Mobile Banking is in most nascent stage in India. After the introduction of plastic money in India, people accepted the change. Until now the trends we see are digitalisation especially after the demonetisation we see that there are changing peoples’ attitudes. People wish that they could have known the digitalisation earlier in their lives after knowing the benefits of saving their time, money and energy. Online banking and also Mobile Banking have been a boon after the digitalisation and there are lot of scope that we see in the Mobile Banking space. Banks have realised that the effect of demonetisation will definitely help the Mobile Banking and true we see that the banks are running their businesses without customers visiting banks. The infrastructure investment now is being moved to the virtual space by banks. Acceptance is there and also that the Mobile Banking is secured and has been proving the banking transactions in the hands of the customers and consumer.