Measuring and increasing the added value of the Marketed products

Abstract

In this study, the central purpose lies in the analysis of product innovation, its position, and some of beneficial effects that it might poses on the suppliers. Particularly, the study seeks to unearth its degree or ability to satisfy the needs of users, as well as those of the retailers. The study is quantitative and a multiple linear regression analysis technique is also employed. Some of the parameters to be investigated include product purchase satisfaction and advantage position and product innovation. Whereas the last two parameters are independent variables, the first parameter is the dependent variable. With a simple random sampling approach utilized, the study focuses on 96 participants in the context of Bandung, with the participants drawn from customers. The level of significance is set at 0.05 and the hypothesis testing of F, T, and Z achieved by using the Classical Assumption Test. From the findings, the innovative product achieves product purchase satisfaction and position advantage. Also, the relationship or impact of position advantage and innovation product on the purchase satisfaction was either simultaneous or partial.