“MANAGING PEOPLE IN THE AGE OF DIGITIZATION – A STUDY REPORT”

Abstract

According to Drucker (1988, p.361), the purpose of the organization is to enable ordinary human beings to do extraordinary things. It is the test of an organization to make ordinary people perform better than they seem capable of, to bring out whatever strength there is in its members and to use each person’s strength to help all the other members perform. Riches (1997) emphasis the critical point that “This performance has to be managed.” He advocates on the ‘people – oriented’ approach to the management of performance.