A Peer into Dinshaw’s Evolution as a Brand from Inception to Millennial Era: Product Quality, Innovation & Presentation

Authors

  • Dr. Shraddha Kulkarni, Dr. Lokesh Arora

Abstract

“How business psychology and operations change with the entry of new generation and how successful brands blend the traditional and modern approaches to create a value proposition for the stakeholders.”

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Published

2020-02-29

Issue

Section

Articles