An Empirical Investigation of Factors Impact on Consumers’ Willingness to Adopt E-Wallet in Such Crisis of Pandemic

Abstract

E-Wallet payment method distinctly has played a vital role specially in crisis like the Novel Coronavirus (Covid 19). The tremendous benefits of such technological adoption in societies will significantly contribute in containing such a global situation like the pandemic and will also results in economic growth. E-Payments have reduced the physical interactions with consumers and made it even faster to carry out transactions. In a country like Iraq, yet to explore the consumers’ willingness to adopt e-wallet platforms. Therefore, this study carries a descriptive analysis of interactivity and privacy that impact on consumers’ willingness to adopt e-wallet in Iraq. The main aim of this study is to bridge the gap in the literature, lack of understanding the acceptancy level or willingness to adopt the new technology by individuals rather than understanding factors impacting the adoption only as the prior studies segregated the consumers point of view. This study has deployed the SEM in order to explain the relationships of the suggested model. Data were collected from 450 respondents to fulfill the study. In view of the findings, the study suggests that interactivity, privacy, perceived usefulness as well as perceived ease of use are significant factors that contribute to consumers’ willingness to adopt the e-wallet platforms. The empirical findings of the study can be very useful to many organizations and practitioners willing to develop and establish an advanced technology like e-wallet in their organizations.