A SUPPLY/ DEMAND IMPACT OF SERVICE QUALITY AND DESTINATION IMAGE ON CUSTOMER SATISFACTION IN TOURISM OF INDIA

Abstract

Tourism is known as travel for pleasure or business also the theory and practices of touring, the business of attracting, accommodating and entertaining tourists and a tourist can be the person who moves outside or vacant of his home atleast for 24 hour to spend the wealth for pleasure either for living normal routine or normal working routine. Purpose: The purpose of the study is to determine both supply/demand sides of service quality and destination image effect on customer satisfaction tourism of India. Methodology: An empirical research approach will be adopted whereby 420 self-framed questionnaires will be distributed among the tourists on the tourist destination in India. Findings: The paper will provides the supply/demand sides of service quality and its effect on customer satisfaction with help of empirical results of 14 top tourist destinations related to the top tourist destination of India mentioned by Ministry of Tourism of India. Recommendations: Engendering and utilization of tourism is repeatedly interrelated and appears as demand/ supply driven and attraction-based activity. Just like other sectors tourism industry is also act as a major contributor in the economy of the country. Tourism is divided into various types and these types are called its “domains”. Tourism is majorly divided into various types such as Halal tourism, Suicide tourism, Medical tourism, Educational tourism, Sex tourism, Niche tourism, Religious tourism and so on. Originality/Value: The present study is purely unique with respect to its objectives as no empirical research has been done related to the supply/demand tourism effects. Moreover, it seeks to make people more aware in terms of motivation and also helps the tourism of India related to the supply/demand driven for the various tourist spots.