Rural Tourism Development via English Teaching for Specific Purposes in Support of the Community-Based Social

Authors

  • Duangkamol Thitivesa, Anchalee Hiranphaet, Tommanee Sooksai, Wanwimon Mekwimon

Abstract

The objective of this study is to examine the effect of English teaching system on community based social development. In this direction, the relationship between English teaching system, tourist support, tourist satisfaction, tourist attraction and community based social development was examined. Data were collected from the local people living in the villages of Thailand. Only those villages were selected where the tourist visits on normal basis and local people were engaged in income generating activities related to the tourism. Therefore, a questionnaire survey was carried out among the villages of Thailand. Statistical software, namely; Partial Least Square (PLS) was used for data analysis. Outcomes of the study shows that; English learning system has positive effect on the community based social development. Better English learning system shows major role in community based social development through tourism activities. It is found that; English teaching system has positive effect on tourist support, tourist satisfaction, tourist attraction and community based social development. Moreover, it is revealed that; tourist support, tourist satisfaction and tourist attraction have positive effect on community based social development.

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Published

2020-08-01

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Section

Articles