Thailand’s SMEs Firms on the Way of Sustainable Supply Chain Performance: The Path of Organization Determination and Green Initiatives

Abstract

Most of the small and medium-sized enterprises (SMEs) in Thailand are involved in green supply chain activities to enhance the sustainable supply chain performance (SSCP). However, these SMEs are facing the problems to adopt green supply chain. Therefore, the current study is an attempt to highlight various factors to enhance SSCP among the SMEs of Thailand. The objective of this study is to investigate the influence of green readiness, social responsibility, green compliance, reserve logistic and green procurement on SSCP. Data were collected form employee of SMEs in Thailand. 350 questionnaires were distributed among SMEs of Thailand. Results of the study revealed that green supply chain has major contribution to SSCP. Increase in the activities of green supply chain increases the SSCP which has significant influence on SMEs business industry. Various green initiative such as green readiness, social responsibility, green compliance, reserve logistic and green procurement has positive effect on SSCP. Therefore, in Thai SMEs, the issues in green supply chain adoption can be resolved by promoting green readiness, social responsibility, reserve logistic and green procurement.