Clustering Customer Basing On Attitude towards Organised Retail Footwear

Abstract

Since years retailing industry in India has seen quantum growth and the organized retailing has overshadowed the unorganized retailing which is contributing significantly to the growth of Indian retail sector. Today the footwear industry manufactures a wide range of footwear ranging from leather, rubber and other synthetic materials, and styles ranging from casual, formal, work, and athletic shoes. The study focused on the market size and the turnover of the footwear market in Bhubaneswar. The research identifies the opportunities and scope for new organized Retail Company to enter to the Bhubaneswar market and also specifies the behavior of the consumer towards the organized retail footwear.