What Factors Influencing Indian to Purchase Organic Food

Authors

  • Sarat K Samal

Abstract

There has been a flood of organic food in India a decade ago of course with a price tag. These foods range from cucumber the avocado, rice to spices you name it they are available to buy at the grocery store. Health concern and food welfare have led to the emergence of consumer awareness towards the organic food and they associate these food with being natural which are produced with using any chemical pesticides and fertilizers. The result revealed that the factor influencing an Indian users to purchase an organic food are Self-Efficacy, Subjective Norm, Trust, Revealed Information, Perceived Knowledge and above all the external drivers

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Published

2020-01-18

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Section

Articles