The Concept of Reasoned Action and its Impact of Intention to Shop on M-Commerce
Abstract
In India a widespread growth and development in the e-commerce websites which has enabled the emergence of the corresponding applications on the smart phone known as m-commerce that is mobile shopping. The study attempts to empirically explore the behaviour of smart phone users and the consequence of the factors on the meaning to employ in m-comme.rce along with this it was found from the research that Subjective norms, Faith, Perceived value and Attitude all the factors are significantly impacting purchase intention of on m-commerce.