The Concept of Reasoned Action and its Impact of Intention to Shop on M-Commerce

Authors

  • Bibhuti B Pradhan

Abstract

In India a widespread growth and development in the e-commerce websites which has enabled the emergence of the corresponding applications on the smart phone known as m-commerce that is mobile shopping. The study attempts to empirically explore the behaviour of smart phone users and the consequence of the factors on the meaning to employ in m-comme.rce along with this it was found from the research that Subjective norms, Faith, Perceived value and Attitude all the factors are significantly impacting purchase intention of on m-commerce.

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Published

2020-01-18

Issue

Section

Articles