An Assessment of Quality of Relationship with hotels’ performance in India

Abstract

The emphasis to build and develop strong bonding enables the hotels to sustain the business.Usually, a hotel's financial and nonfinancial performance is developed to react to environmental changes by business partners. Therefore, the aim of this paper is the impact of this partner relationship on the perceived performance of the hotel. A conceptual model develop was tested and proved with the help of the existing scales and a sample comprising of 266 manager working in the hotel were considered. The research found that the quality of relationship actually influenced the perceived hotel financial and non-financial performance. Further trust is not influenced by commitment and satisfaction but commitment is the main factor which is influencing the perceived hotel financial performance and non-financial performance than satisfaction.