A Study on the Blue Ocean and Red Ocean Strategies Adopted By Different Organisations- Review of Literature

Authors

  • Bibhuti B Pradhan

Abstract

Red ocean market always focuses on eradicating the competitors and establishing a new market segment of consumers to shift from previous product to their product. Blue ocean strategies can be referred to as the market where there is least or no competition and this strategy works where few firms operate and no pricing pressure lies. Firms working under maximum pressure and competition could be referred to as the red ocean strategy market where each and every move of the firm is concentrated on the move of the competitor and enterprises focuses on grabbing first mover’s advantage. The paper attempts to review the literatures which are underpinning the blue ocean and red ocean strategies adopted by the organisations. It was found that red ocean is the riskiest market for the entrants and the existing ones because of the degree of rivalry and competition but the blue ocean is the solution of this where the entrants finds least or no competition at all.

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Published

2020-01-18

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Section

Articles