Business- Family Interface and the Capacity of Managing Challenges Faced by the Women Entrepreneurs of Informal Sector - A Relationship Study

Abstract

Background / Objectives: Economic liberalization and globalization Women Entrepreneurship is gaining importance in India. In this era women are considered as the back bone of not just their own family but the nation’s economy. Women are capable of playing so many roles and they are wearing so many feathers in their hat. Managing an enterprise is not an easy task, that too in informal sector obviously women have to face lot of Challenges. So many researches were conducted to study the Challenges faced by Women Entrepreneurs, but the studies on solutions to manage the Challenges are limited.

Methods / Statistical Analysis: Based on this research gap, by suing descriptive research design this study is conducted to examine whether support from family influencing the challenge facing capacity of Women Entrepreneurs of Salem district. For that purpose 142 samples were collected using snowball sampling technique. 

Findings: The researcher found that, Women Entrepreneurs are having consideration about the Challenges even before choosing their Business and their choice is influenced by the level of Challenges. The perception of challenge is changing according to their choice of Business and the positive support of the family is giving prominent confidence to the Women Entrepreneurs and it also influence the challenge facing perception of Women Entrepreneurs.

Improvements/ Applications: As we know the role of Women Entrepreneurship and role of informal sector in Indian economy, government has to take initiatives to give psychological counseling to the family members of Women Entrepreneurs. So that their perception towards Challenges will change.