An Empirical Study on Search Engine Optimization Effecting on Purchase Intention in E-Commerce: The Evidence From Vietnam


  • Nguyen Thi Van


In the present innovation, the job of the web is quickly expanding and will keep on doing as such later on. In this quick increment, the correct information access and joins have become a test. Since web indexes oversee 93 % of web traffic, investigating the capability of web indexes is vital. Site design improvement (SEO) is one of the most significant apparatuses for accomplishment in electronic trade. This paper looks at to address inquiries regarding how our SEO's parts influence client buy goal in electronic commerce (online business). We led our examination by an overview on site, which is one of the most significant gathering purchasing sites in Vietnam during the period from June 2018 to August 2019. Both subjective and quantitative research techniques were utilized with the inspecting of 262 clients, 32 watched factors in a 5-focuses Likert scale. The examination results demonstrated that the five segments of SEO, including watchword, back-connect, on-page, content, social sign, have a stable association with client buy expectation. Suggestions and future research on this subject are talked about in the last piece of this examination.