Mobile Marketing with QR Code: An analysis using Technology Adaption Model

Authors

  • Githa S Heggde
  • Nandini Jaladi
  • Naresh Reddy Boravelly
  • Siddharth Misra
  • Asit K Barma

Abstract

Purpose- The purpose of this paper is to identify the unique way to bridge an offline into an online mobile marketing with the QR Codes.

Design/methodology/approach- The study is about the QR Code in the mobile marketing, in the present scenario generation are very familiar with the mobile phones, by this marketer can promote their business by using QR Codes in the internet advertising and giving awareness about the payment system through QR Codes.

Findings- The study tells you about the three situations, Awareness, Acceptance and the Sustainability of the QR Codes in the mobile marketing, the results of this is if there is an awareness about code there is huge demand for the Acceptance, Awareness and acceptance has direct relationship and acceptance and sustainability has direct relationship.

Practical implications- To survive QR Code in the mobile marketing technology, first thing spread awareness about QR Code and implement the good quality scanner application in mobile phones.

Originality/value- Overall it shows about the people using technology in an effective way by this there are two advantages like public can know about the technology and country will grow faster in a technological sense.

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Published

2020-01-07

Issue

Section

Articles