Managing Management Graduates’ Give Back Intentions: An Empirical Study, Part II

Abstract

Purpose: The purpose of this paper is to discuss the role of alumni as a means of achieving self-sustainability and long term competitive advantage in management education sector. For the same, the study attempts to identify and prioritize the factors influencing alumni to contribute to their Alma meter and seeks a long term associations.

Methodology: Passed out graduates (alumni) of public Universities of North Eastern region of India were taken as sample for analysis that fulfils the objectives of the paper. The responses of the graduates were analysed for its reliability and data reduction using SPSS package software. The study further applied Grey Relational analysis method for prioritizing the explored factors for meaningful conclusions.

Findings: Based on the analysis, the study concludes that statements belonging to university image factor were ranked above all followed by the statements of perceived service quality as influencers of giving back intentions of the alumni.

Practical Implications: The study suggests a roadmap to determine which service quality dimension guide toward higher or lower level of graduates’ overall satisfaction driving them toward giving back.