A Pilot Study of Professional Networking Sites Adoption by University Students

Authors

  • Waqas Ahmed Khan Afridi
  • Haslina Hashim

Abstract

With the evolution of digital technology and professional networking, the at-hand services and effectiveness of various professional networking sites have increased tremendously. Thus, to analyze theadoption and usage frequency of these professional networking sites, a pilot study was conducted among 20 university students from the actual study population to reach their perception about the use of professional networking sites. In the study, variables of the TAM model are tested, i.e. Perceived Ease of Use, Perceived Usefulness, Attitude, Behavioral Intention, Self-Efficacy, Subjective Norm and System Accessibility. Such that, a questionnaire survey was prepared based on the study variables, which was distributed online. The results were acquired using SPSS statistical tool. Ultimately, the pilot study makes a valuable contribution in validating the research questionnaire in case of any ambiguity observed therein before conducting the formal survey. Moreover, Pre-testing method was adopted with the initially designed questionnaire to eliminate any unnoticed errors and to achieve more accuracy while drawing conclusions.

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Published

2020-01-04

Issue

Section

Articles